Real earthmovers wear pink (and raise $25K for breast cancer research!)

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Dunns Earthmoving, a leading Aussie provider of earthmoving services, has gone above and beyond for breast cancer research.

The Adelaide-based company is supporting the National Breast Cancer Foundation’s Real Men Wear Pink campaign by painting one of their earthmoving machines pink.

Providing services across the Cooper-Eromanga Basin (which straddles Queensland and SA), Dunns employs 90 FIFO workers and boasts a largely male-dominated workforce, which they say is the perfect demographic for this initiative.

"I guess what we're trying to get out there is that breast cancer doesn't just affect women, men are affected too," Dunns Earthmoving CEO Sue Dunn says.

Dunns has also introduced 'Pink Sunday' to encourage all workers to wear pink work shirts every Sunday while they’re on site, or donate to the charity. And they're actively encouraging other businesses to participate too.

"These initiatives have raised over $25,000 already," Sue says. "We’re hoping to reach our target of $50,000 in the coming months."

Through Real Men Wear Pink, Australians can help the National Breast Cancer Foundation move towards its goal of zero deaths from breast cancer by 2030. To get involved, register a fundraising page at www.realmenwearpink.org.au. 


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